Christian Dior took the fashion industry by storm with his ‘New
Look’ during the 1950s and became one of the most influential fashion designers
of all time.
Christian Dior |
Christian Dior was born in Normandy, France in 1905 and
moved to Paris with his family when he was about 5 years old. Although his
family had other career aspirations for him, his main passion was art. At an
early age he produced fashion sketches which he would sell outside his house to
make money. He went on to sell sketches to the couture houses of Paris, and
managed to secure an apprenticeship with Robert Piguet in 1938. Following a
year spent as an officer during World War 2, Dior began working alongside
Pierre Balmain in 1941 as one of the main designers for Lucien Lelong.
Dior’s designs impressed textile manufacturer Marcel Boussac
who agreed to fund his own couture house in 1946. On the 12th of
February 1947, Dior presented his first collection. This voluptuous ‘new look’ was completely
different to the styles women were used to during the war. The curvy, hourglass
shape was created by using much more fabric than war time rationing would
allow. This new style soon became popular with many women, including screen
stars like Margot Fonteyn and Rita Hayworth.
The New Look by Christian Dior. Photography Willy Maywald. |
From 1948 Christian Dior designed jewellery to complement
his couture collections. Under licence his jewellery was manufactured and sold
worldwide. Dior’s jewellery was of the highest quality, and only the finest
companies and designers were employed. In 1952 Mitchell Maer began producing
Christian Dior jewellery in London. His
innovative style incorporated opulent rhinestones and faux pearls inspired by
historical styles. His Victorian, Georgian and Byzantine collections were
particularly popular. Maer went bankrupt in 1956 but his jewellery continues to
be sought after by vintage jewellery collectors today. Other companies that
designed for Dior include Kramer of New York; Henkel & Grosse and Josette
Gripoix
Dior put a modern
twist on many historical designs. His pieces incorporated unusual stones and
colours including rainbow effect ‘aurora borealis’ rhinestones which he worked
together with Swarovski produce. Magnificent necklaces, brooches and bracelets
were made using a variety of different shaped stones with complex multifaceted
cuts set in detailed metal settings. The detail of each piece highlights Dior’s
insistence on quality. He took inspiration from nature and incorporated many
floral designs into his work. Christian
Dior jewellery is always signed.
Christian Dior was highly influential during the 1950s and his designs were sought after by many beautiful and talented women. Following Diors death in 1957 the House of Dior has continued to be a successful, globally recognised brand.
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