Led by the Director of sales Royal Marcher, the company achieved its vision of growth with Coro jewellery being sold throughout the US. Factories were opened in England and Canada expanding their production overseas.
Coro produced a high volume of fashionable costume jewellery aimed mainly at the lower to mid price range. They also produced more expensive, high end costume jewellery which was manufactured using higher quality materials such as sterling silver.
Adolph Katz joined Coro in 1924 as design director and was responsible for choosing which designs to manufacturer from the many talented designers employed by the company. He worked for Coro for nearly 40 years and his name appears on many Coro jewellery patents. Although he did not design the jewellery himself, it was his creative vision that contributed greatly to the success of the company .
1950s Vintage Coro Bracelet |
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